Job Description

Publicity & Marketing Manager Job Description

SUMMARY:

Workman Publishing, Artisan Books, and Black Dog & Leventhal are hiring a Publicity & Marketing Manager to oversee key title marketing campaigns with a focus on our award-winning food and drink list. This is a highly collaborative role, reporting to the Director of Publicity and Marketing, and working closely with key stakeholders across the publicity & marketing department, company, and sales department.

The ideal candidate will be highly results oriented, focused on booking with the strongest ability to drive sales. Candidates must have 5+ years prior food & drink focused book publishing or publicity experience, strong established relationships with key media, proven ability to manage and prioritize multiple assignments in a fast-paced environment, and poise and confidence in communicating with authors, agents, media, and in-house colleagues.

This is a NYC based role working 3 days in the office (Tuesday-Thursday) and 2 days from home.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Create, present and implement integrated publicity campaigns for designated lists and titles/products for 6-10 books per season, primarily focused on food & drink titles, as well as other adjacent lifestyle, design, and pop culture titles as needed
• Create, implement and measure innovative publicity campaigns to grow sales, raise author/book/product profile and brand awareness
• Analyze the impact of publicity on sales working with sales, marketing and editorial teams
• Organize and accompany authors to publicity events, where applicable
• Maximize opportunities for author/contributor events and attend events as required
• Deliver high quality author/contributor care at all times
• Liaise closely with editorial, sales and marketing team to ensure fully integrated campaigns
• Deliver presentations of publicity plans at internal meetings
• Pitch books and authors to media contacts and event organizers
• Disseminate publicity coverage and author events via relevant social media
• Maintain records and ensure databases and metadata are up to date
• Maintain and share market and media awareness
•  Identification and promotion of key titles to specific sales channels in collaboration with the sales team, including school & library, mass retail, gift, and indie bookstores
• Build media relationships and attend seasonal media meetings
• Coordinate influencer campaigns for your title campaigns
• Act at the point person on the publicity team for broader influencer strategy and planning
• Manage title specific budgets ensuring appropriate allocation of resources, and suggest spend for campaigns

How to Apply: To be considered, please submit both a resume AND a cover letter. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role. 

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers.  

Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.   

The compensation range for this position is $70-73K. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.    

The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.   

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