Job Description

Description

Job Summary

The Product Marketing Senior Associate is responsible for developing executing and managing multiple digital marketing campaigns to support key Business Banking initiatives with a specific focus on campaign management for new product launches.

Serving as the campaign manager this role partners closely with strategy teams cross-functional execution partners and internal/external agencies to deliver best-in-class end-to-end client experiences across email ads and landing pages. The role ensures campaigns are on-strategy on time and within budget. This role manages the campaign execution and controls process end-to-end coordinating workflows approvals and reviews to ensure compliant delivery.

Job Responsibilities

• Lead best-in-class campaign delivery for new product launches and other priority initiatives.
• Manage multi-channel execution from concept development through delivery.
• Develop strong collaboration with key strategy partners and internal/external execution teams.
• Partner with analytics product brand and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content.
• Partner with product strategy leads to define campaign opportunities strategy and measurement/reporting frameworks.
• Coordinate targeting and audience strategy with audience partners.
• Ensure initiatives are on-strategy on time and within budget.

Required qualifications capabilities and skills

• Strong knowledge of direct marketing with5 years of experience including24 years executing multi-channel campaigns.
• Proven cross-functional partnership experienceplanning and delivering multi-channel marketing (e.g. email owned digital) from strategy through execution.
• Demonstrated ability to take initiative balance multiple campaigns at once and drive results in a fast-paced environment.
• Strong program/project management skills with the ability to manage multiple priorities and timelines.
• Experience operating in a rigorous controls environment ensuring marketing activities meet legal risk and compliance standards.

Preferred qualifications capabilities and skills

• Analytical thinker who enjoys the challenge of trying new things and embraces change.

• Willingness to challenge the status quo and drive process improvements identifying opportunities to streamline execution and strengthen controls.

• Comfortable building presentations and delivering updates to key stakeholders.

Required Experience:

Senior IC

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